You need to have an eCommerce site to sell any product, whether clothes, accessories, tools, or snacks. Many customers go online to do their shopping, so you don’t want to miss them. When it comes to eCommerce platforms, Shopify is one of the leading options. Setting up and managing a Shopify store is not rocket science. Even if you are not a pro in this field, you can quickly learn its ins and outs. The design of your new Shopify store plays a significant role in its success. It needs to be eye-catching and easy to navigate to increase your conversion rates. Here are some tips to achieve that.
It should represent your brand
Your site should tell visitors right away about your brand. It’s how you want them to perceive you. If you are not yet sure about your branding, think of the impression you want to instill in your target audience. For instance, if you want them to see your brand as something youthful and fun, then the design of your website should reflect that. Use colors, logos, and texts to match your brand, and be consistent throughout the pages of your site and even on other platforms so customers will easily remember you.
Keep it simple and professional
Eye-catching doesn’t always mean excessive details and designs. Too much of it can make your site look too busy, and it can take away the visitors’ attention from the important things you want them to see. Instead, focus on the essentials and make your site easy to navigate. Review the content and ensure that it’s free of misspellings or grammar mistakes to make it look professional. Customers will easily trust you if your site looks professional. A Shopify website design company can help you achieve that in your store.
Make categories easy to find
It can be frustrating for visitors to have to click endlessly to find the item they are looking for. Categorize products so the search would be more convenient for clients. If they struggle to find an item, they may give up and end up leaving your site.
It should be responsive
A responsive site displays properly regardless of the screen size. Customers may shop online using their computers, tablet, or mobile phone. If your store doesn’t display correctly on these devices, it would be challenging to navigate it. It could cause clients to abandon your site, thus losing sales or possible conversions. If your company is based in San Antonio, a web design San Antonio agency could ensure that your Shopify store is responsive.
Keep checkout hassle-free
Add buttons or options that make it easier for customers to checkout and pay for their purchases. Make the forms they need to fill as short as possible. Offer support to various payment options as much as possible, so they can use the one they prefer.
Include ratings and reviews
Add an option for clients to rate your products and your site in general. Let them leave their feedback too. The more positive ratings and reviews you get, the more credible your site will be, so clients will be more willing to purchase from you.
To sum it up
The design of your Shopify store can impact the success of your business. Be sure to choose a website design that is easily accessible for customers, regardless of the device that they use. Make search and checkout hassle-free too.